Gleneagles Penang: From Raw Timber to MidAutumn Treasure

For 2025, Gleneagles Hospital Penang and Monchéri set out to redefine the meaning of a "seasonal gift." Moving away from conventional materials, we returned to the roots of craftsmanship to create something truly archival: a made-from-scratch wooden lantern.

This project wasn't just about packaging, it was about architectural storytelling. By blending traditional lantern silhouettes with modern, clean lines, we developed a piece that honors Malaysian heritage while fitting perfectly into a contemporary home. To complete the experience, the heart of the gift featured premium mooncakes custom-embossed with the Gleneagles logo, ensuring the brand was present in every detail.

The result? A zero-waste masterpiece that transcends the festive season, designed to be kept, displayed, and cherished as a functional work of art.

The Highlights

• "Made from Scratch" Artistry: A fully bespoke wooden structure, conceptualized, designed, and built by our team from the ground up.

• Signature Logo Mooncakes: Every mooncake was a custom creation, elegantly embossed with the Gleneagles logo for a refined brand experience.

• Cultural Fusion: A sophisticated blend of traditional lantern aesthetics and modern architectural design.

• Intricate Joinery: Showcasing high-end woodworking techniques tailored to reflect the prestige of the Gleneagles brand.

• Multi-Functional Design: Engineered not just as packaging, but as a high-quality home decor piece with lasting utility.

• Instant Industry Impact: The design was so captivating that recipients reached out to us directly to inquire about customizing their next Mid-Autumn collection.

The Outcome

• Zero-Waste Luxury: With an incredibly high "keepability" factor, the packaging serves as a functional lantern long after the celebrations end.

• Tangible Heritage: Positioned Gleneagles as a patron of traditional craft and custom culinary art.

• Bold Market Distinction: By departing from standard cardboard, the brand achieved instant recognition in a crowded festive market.

• A Lead-Generating Design: Beyond satisfying the client, the project served as its own best advertisement, sparking immediate interest from new corporate partners.

Join the elite circle of brands redefining corporate gifting. Let’s curate your signature experience.